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Case Study: Hazelbrook Sober Living

Strengthening a Brand That Changes Lives

The Challenge

Hazelbrook Sober Living had built a trusted reputation for providing safe, supportive housing for individuals in recovery. While the organization had an established marketing foundation, they wanted to elevate their brand, expand their reach, and create a stronger sense of community for both residents and referral partners.

Their goals included:

  • Increase website traffic and online visibility.
  • Expand social media reach and engagement.
  • Reconnect with community partners and referral sources.
  • Create a stronger sense of pride and belonging among residents.
  • Develop consistent branding across more than 35 residential homes.

Fireball Creative partnered with Hazelbrook as an integrated marketing strategist, developing and implementing a comprehensive marketing plan that strengthened every aspect of their brand.

Our Strategy & Results

Rather than relying on a single marketing initiative, we implemented an integrated marketing strategy that combined digital marketing, branding, communications, and internal engagement.

Website & Digital Presence

  • Optimized Hazelbrook’s website to improve user experience, streamline the online application process, and increase conversions.

  • Enhanced website SEO and digital marketing strategies to improve online visibility and search performance.

  • Drove more prospective residents, families, and referral partners to the website through targeted digital marketing initiatives.

  • Increased website traffic by 175%, significantly expanding Hazelbrook’s online reach.

  • Increased awareness of Hazelbrook’s services, resulting in greater visibility within the recovery community and among referral organizations.

Print Marketing Collateral

  • Designed a cohesive suite of branded marketing materials to strengthen Hazelbrook’s professional image and brand consistency.

  • Created brochures, flyers, business cards, and community outreach materials for staff and referral partners.

  • Equipped the team with polished marketing collateral to support networking, community outreach, and referral development.

  • Established a consistent visual identity across all print materials, reinforcing Hazelbrook’s credibility and mission throughout the community.

Social Media Marketing

  • Developed and managed an integrated social media strategy to educate, inspire, and engage residents, families, and the recovery community.
  • Created consistent, branded content featuring community stories, educational resources, recovery support, and event promotion.
  • Increased Facebook followers by 74%, expanding Hazelbrook’s online community and engagement.
  • Grew Instagram followers by 101%, strengthening brand awareness and audience reach.
  • Increased participation in Hazelbrook’s community events, trainings, and recovery programs through strategic social media promotion and expanded online visibility.
  • Expanded Hazelbrook’s digital presence, increasing engagement and connecting with a broader recovery community.

Branded Apparel & Company Swag

  • Designed and coordinated branded apparel and promotional merchandise for staff and residents.

  • Strengthened organizational culture by creating a greater sense of pride, unity, and belonging throughout the Hazelbrook community.

  • Reinforced Hazelbrook’s brand identity through consistent use of branded clothing, giveaways, and promotional materials.

  • Planned, designed, and coordinated branded materials and event setup for community events, trainings, outreach initiatives, and resident celebrations.

  • Increased brand recognition and created a polished, professional presence at community events and partner engagements.

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Email Marketing

  • Reactivated email communications with community partners, treatment providers, and referral agencies.
  • Developed and distributed regular email campaigns featuring bed availability, organizational news, and recovery resources.
  • Strengthened referral relationships by keeping Hazelbrook top of mind with key community partners.
  • Achieved an impressive 47.7% average email open rate, demonstrating strong audience engagement and effective messaging.

Google Review Campaign

  • Developed and launched a strategic Google Review campaign to strengthen Hazelbrook’s online reputation.
  • Encouraged residents, families, and community partners to share authentic experiences through Google Reviews.
  • Achieved a 183% increase in Google Reviews over a 22-month period, significantly enhancing Hazelbrook’s online credibility and local search visibility.
  • Built greater trust with prospective residents, families, and referral organizations through a stronger online presence and an expanding collection of positive reviews.

Client Testimonials

“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name